HOW TO MAKE MONEY BY CREATING AND SELLING DIGITAL COURSES.
If you are curious how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly every other successful internet entrepreneurs make their money — well, the answer is simple. Though they all have multiple streams of revenue from various partnerships and business ventures, the one thing that is universal to all of their business models is something called digital publishing.
Watch the video Chris Record introduce the Digital Publishers Academy.
As the cost of college studies has risen to unaffordable levels, and with the average student forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the advantages of conventional college versus more useful and economical online alternatives.
You must be thinking, “What is an alternative to a higher learning program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s take a look at how you can get a piece of the online education industry which is poised to exceed $240 Billion by 2021.
Who will those billions go to and how will you get your share?
Answer: A large part of the windfall goes directly to the trainers who develop the academic content around their unique and specialexpertise in topics that interest them.
We all have interests that drive us. Amazingly, the literal definition of a guru is not a genius as some think, but rather a person who has a higher level of knowledge than the average learner who is interested in the same topic. This is how everyday people are making money with digital courses. The secret to making passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer looking for information on how to run Facebook advertising campaigns, Chris Record (Co-founder Tecademics) became aware that there was a lack of quality training materials on the topic. Frustrated by this, Chris felt if he would buy a program, others would too, and thus he created his first online course called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a set of over the shoulder tutorial videos that walked students through the process of setting up a successful Facebook advertising campaign.
This initial program was so successful that later Dark Post Profit training programs, versions 2 and 3, went on to generate $10 million dollars in total revenue
What’s incredible about this story is that Chris would not have been thought to be a Facebook advertising guru at the time of his training programs release.
But what he did possess, which made it possible for him to publish a program and have people buy it, all while not being a real expert on the subject, was a little more knowledge than the desperate entrepreneurs who were having trouble understanding how to properly set up their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked course attendees through the entire process of setting up an account, creating content, creating graphics, and everything needed to run a successful campaign.
Remember, Chris didn’t need to become an expert number were interested so that the course started to draw in sales from strangers.
As an “aside”, one of the main launch ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know Rob, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your special knowledge set is in the area of how to grow the biggest red roses in the harshest of climates. And you may be pondering, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there is a set of people who share your interest level but have not grown at the same level in their knowledge. And this is why, online course creation is perhaps the best way to making money online.
Which brings us to one of the most interesting points about niche knowledge, and that is the person who holds the information is so familiar with it that they fail to see how special the information they possess is.
What Unique Subject Will You Train On?
Online courses cover a wide variety of subjects. Begin by taking inventory of your own abilities and experiences, especially if you’ve gotten rid of some challenges or struggles in the past. Odds are, others are fighting with challenges and could benefit from your know-how.
Test your idea and do not hesitate to fail.
After hearing about some of these crazy success stories, one student wished to try her hand at creating a course and being especially motivated she jumped in after only a few weeks of training, this is her story.
Her first course that she developed was constructed on the topic of employing virtual assistants in a small company, regretfully, it was a total flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having some success with an e-book launch, a great deal of peers emailed asking for suggestions on their approaching book launches.
It was a non-technical subject, however one that was in high demand. Of interest, launching books is very well covered online. With just a little time spent researching Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, Alex has a loyal following who has helped him make more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a topic for your course, the next question is where to host it. How will customers discover it?
John and Eliot hosted their iOS programming courses by themselves website, meaning they had to configure the video hosting, payment processing and general technical structure. They’re programmers, though, so it wasn’t a problem.
Rob chose to host his course on Udemy, one of the largest marketplaces for offering online courses with more than 5 million registered students. Udemy makes it really simple for trainers to obtain started, and they handle all the payment processing and video hosting.
But, profits share is where it gets challenging, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, however they also rely on excellent trainers like Rob to construct courses for their website.
The present royalty structure is established so if Udemy provides the student to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the revenue– as much as 75% in many cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the biggest mistake individuals make when producing an online course is having a “develop it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform like the Tecademics Marketplace, you’re still going to be responsible for fueling the preliminary traction and registrations.
In the seven figure success stories above, there is a unified theme and that is, they had large email lists of potential consumers who were interested in their niche that they could reach out to. That suggests if you’re thinking of launching a course this year, you have to begin believing now about how you’re going to let people learn about it.
How To Drive Buyers To Your Course.
One method that is working right now extremely well is to recruit prominent affiliate partners. These should be individuals with substantial email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be almost impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with two hundred and fifty thousand members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder exactly what skills you have which you could teach in this quickly expanding Internet based action movies.
Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method you select to earn money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the digital publishing game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!