HOW TO EARN MONEY BY PRODUCING AND SELLING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly all other successful internet entrepreneurs make their money — well, the answer is simple. Though they all have multiple revenue streams coming in from various business ventures and partnerships, the one thing that is universal to all of their business models is something called digital publishing.
Watch the video Chris Record talk about the Digital Publishers Academy.
As the cost of formal education has risen to unaffordable levels, and with many graduates forced to assume thousands in student loan debt, parents, students and those looking for retraining are weighing the benefits of traditional university programs versus more practical and economical online options.
You must be thinking, “What’s the alternative to a university program?
It’s called the Digital Publishers Academy.
Before we look at Digital Publishers Academy let’s examine how anyone can get a piece of the online course industry which is poised to surpass $240 Billion by 2021.
Who will those billions go to and how will you capture your share?
Answer: A large portion of the windfall goes directly to the people who produce the educational content around their unique and specialproficiency in topics that interest them.
We all have interests that drive us. Amazingly, the actual definition of a guru is not a genius as some assume, but rather a person with a higher level of understanding than the typical learner who is interested in the same topic. This fact is how normal people are making money with digital courses. The magic to making money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer seeking out information on how to run Facebook advertising campaigns, Chris Record (Co-founder Tecademics) found that there was a lack of quality training materials on the subject. Frustrated by this, Chris felt if he would buy a program, others would too, and thus he created his first course called Dark Post Profits.
Leveraging Facebook’s own training materials, Chris simply repackaged the information into a series of over the shoulder screen capture videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This initial program was so successful that later Dark Post Profit training courses, versions 2 and 3, went on to generate $10 million dollars combined
What’s amazing about this story is that Chris would not have been considered a Facebook advertising expert at the time that he published his course.
But what Chris did possess, which made it possible for him to publish a program and have people buy it, all while not being a real expert on the subject, was a little more knowledge than the desperate entrepreneurs who were having difficulties understanding how to properly configure their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his course through the entire process of setting up an account, writing content, creating graphics, and everything needed to run a successful campaign.
Remember, Chris didn’t need to a sufficiently large percentage were interested so that the course started to attract sales from complete strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know Rob, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information just waiting to be shared with the world. With the Internet, the ease of publishing with free or very low cost tools, allows literally everyone to assemble their content into a form that will be seen as professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are knowledgeable in, there will always be a set of people who share your passion but have not grown at the same level in their understanding. For this reason, online course creation is perhaps the best method for quickly building a business outside of winning the lottery.
This brings us to an intriguing point regarding niche knowledge, and that is the person who holds the information is so familiar with it that they cannot see how unique and special the information they possess is.
What Unique Topic Could You Train On?
Online courses cover a wide variety of topics. Naturally, courses with well-defined results that may assist the student earn more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to perform the best. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Test your idea and do not be fearful to fail.
After hearing about some of these insane success stories, one student wanted to attempt her hand at creating a course and being especially motivated she got started after only a few weeks of training, this is her story.
Her first course that she developed was constructed on the topic of using virtual assistants in a regional business, regretfully, it was a total flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After having some success with an e-book launch, a great deal of peers emailed requesting recommendations on their upcoming book launches.
It was a non-technical topic, but one that remained in high need. Of interest, launching books is discussed at length and is well covered online. With just a little time on Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though it may not be for everyone, he has a loyal following who has propelled him to making more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you decide on a topic for your course, the next concern is where to host it. How will clients find out about it?
John and Eliot hosted their iOS programs courses by themselves website, indicating they needed to configure the video hosting, payment processing and general technical structure. They’re programmers, however, so it wasn’t an issue.
Rob chose to host his course on Udemy, among the biggest markets for selling online courses with more than 5 million signed up students. Udemy makes it really simple for trainers to get started, and they manage all the payment processing and video hosting.
But, profits share is where it gets difficult, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy has to earn a profit, but they likewise count on outstanding trainers like Rob to build courses for their website.
The present royalty structure is established so if Udemy provides the trainee to your course through their own natural discovery or through a promotion they run, they’re going to keep the bulk of the earnings– up to 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the greatest mistake people make when developing an online course is having a “construct it and they will come” mentality.
Whether you host the course yourself, or publish it to an online learning platform such as the Tecademics Marketplace, you will be accountable for sustaining the initial traction and registrations.
In the 7 figure success stories above, there is a unified theme and that is, they had large email lists of potential customers who were interested in their niche that they could reach out to. That indicates if you’re thinking about launching a course this year, you have to begin thinking now about how you’re going to let people know about it.
How To Drive Traffic To Your Course.
One technique that is working right now extremely well is to recruit prominent affiliate partners. These should be people with large email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be a real challenge.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to consider what skills you have which you could teach in this rapidly expanding Internet based education.
Then consider, what is the cost of not taking action on your dreams? I’m not referencing the method you select to earn money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the digital publishing game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!