HOW TO MAKE MONEY BY CREATING AND PROMOTING DIGITAL COURSES.
If you are curious how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly every other successful internet entrepreneurs make their money — well, the answer is easy. Though without exception they have multiple streams of revenue from various partnerships and joint ventures, the one universal theme to all of their revenue models is something called digital publishing.
See Chris Record talk about the Digital Publishers Academy.
As the cost of university studies has risen to unaffordable levels, and with many graduates forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the advantages of standard higher education against more practical and budget-friendly online options.
You must be thinking, “What’s the alternative to a college program?
It’s called the Digital Publishers Academy.
Before we examine the Digital Publishers Academy let’s see how you can capture a piece of the online education market which is poised to exceed $240 billion by 2021.
Who will those billions flow to and how will you capture your share?
Answer: A large portion of the earnings goes directly to the people who produce the educational content around their unique and specialexpertise in topics that interest them.
We all have interests that drive us. You may not know, the very definition of a guru is not a genius as some assume, instead, it’s a person with a higher level of knowledge than the average student who is interested in the same topic. This is how normal people are making money with digital courses. The secret to creating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an Internet marketer looking for information on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) became aware that there was a need for quality instructional materials on the topic. Frustrated by this, Chris felt if he would purchase a program, others would too, and thus he built his first training program called Dark Post Profits.
Leveraging Facebook’s own training materials, Chris simply repackaged the information into a series of over the shoulder videos that walked course attendees through a simple process of setting up a successful Facebook advertising campaign.
This initial program was so successful that later Dark Post Profit training courses, versions 2 and 3, generated $10 million dollars combined
What’s amazing about this story is that Chris would not have been considered a Facebook advertising guru at the time that he published his course.
But what he did possess, which made it possible for him to publish a course and have people buy it, all while not being an expert on the subject, was slightly more knowledge than the desperate entrepreneurs who were struggling to understand how to properly configure their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked his students through the entire process of setting up an account, writing copy, creating graphics, and everything needed to run a successful campaign.
Remember, Chris didn’t need to a sufficiently large number were interested so that the course started to attract sales from people outside of his mailing list.
As an “aside”, one of the main promotion principals inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know this Rob fellow, but he sounds special. However, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your special knowledge set is in the area of how to grow the prettiest red roses in the harshest of environments. And you may be thinking, “who would possibly pay me for this information?”
Regardless of the niche that you are versed in, there will always be a set of people who share your passion but have not grown at the same level in their knowledge. For this reason, digital publishing is likely the best way to making money outside of winning the lottery.
This brings us to an intriguing point about niche knowledge, and that is the person who holds the knowledge is so familiar with it that they fail to see how unique and special the information they possess is.
What Special Subject Could You Train On?
Online training programs cover a wide array of topics. Start by taking stock of your very own abilities and experiences, particularly if you have actually conquered some difficulties or struggles in the past. Odds are, others are dealing with the very same issues and could benefit from your know-how.
Try out concept and don’t hesitate to fail.
After hearing about some of these crazy success stories, one student wished to try her hand at creating a course and being highly motivated she got started after just a few weeks of training, this is her story.
Her very first course that she developed was developed on the topic of hiring virtual assistants in a small business, regretfully, it was a total flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After reaching a little success with a Kindle book launch, a great deal of peers emailed requesting guidance on their approaching book launches.
It was a non-technical topic, but one that was in high need. And interestingly enough, launching books is discussed at length and is well covered online. With just a little time spent researching Google, anyone could have discovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a topic for your course, the next concern is where to host it. How will consumers discover it?
John and Eliot hosted their iOS programming courses by themselves website, indicating they had to configure the video hosting, payment processing and general technical structure. They’re programmers, however, so it wasn’t a problem.
Rob chose to host his course on Udemy, among the biggest markets for offering online courses with more than 5 million registered trainees. Udemy makes it extremely simple for instructors to obtain begun, and they manage all the payment processing and video hosting.
But, revenue share is where it gets tricky, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy needs to earn a profit, but they likewise rely on outstanding instructors like Rob to construct courses for their website.
The current royalty structure is set up so if Udemy delivers the student to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the profits– up to 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Don’t Forget About Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the biggest error people make when creating an online course is having a “construct it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform such as the Tecademics Marketplace, you will be responsible for fueling the preliminary traction and enrollments.
In the million-dollar success stories above, there is a unified theme and that is, they had large e-mail lists of potential students who were interested in their niche that they could connect with. That implies if you’re considering releasing a course this year, you need to begin thinking now about how you’re going to let people learn about it.
How To Drive Traffic To Your Course.
One tactic that is working right now extremely well is to recruit prominent affiliate partners. These should be groups with substantial e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with two hundred and fifty thousand members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about exactly what skills you have which you could teach in this rapidly expanding online action movies.
Then consider, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method you select to earn money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the digital publishing game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!