HOW TO MAKE MONEY BY CREATING AND SELLING DIGITAL TRAINING PROGRAMS.
If you have wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly every other well known internet entrepreneurs make their money — well, the answer is simple. Even though without exception they have multiple revenue streams from various partnerships and business ventures, the one thing that is universal to all of their business models is something called digital publishing.
Watch the video Chris Record talk about the Digital Publishers Academy.
As the cost of education has risen to unaffordable levels, and with many graduates forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the advantages of standard university programs against more useful and budget-friendly online choices.
You must be thinking, “What is the alternative to a college program?
It’s called the Digital Publishers Academy.
Before we check out the Digital Publishers Academy let’s see how you can capture a piece of the online course industry which is poised to exceed $240 Billion in the next 5 years.
Who will those billions go to and how will you capture your piece?
Answer: A large portion of the earnings goes directly to the trainers who produce the instructional content around their unique and specialproficiency in topics that interest them.
We all have interests that drive us. Amazingly, the literal definition of a guru is not a genius as some assume, but rather a person with a higher level of knowledge than the typical student who is interested in the same topic. This is how normal people are making money with digital courses. The secret to creating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer searching for training on how to run Facebook advertising campaigns, Chris Record (Co-founder Tecademics) found that there was a need for quality instructional materials on the subject. Frustrated by this, Chris felt if he would pay for a program, so would many others, and thus he built his first online course called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a series of over the shoulder screen capture videos that walked students through a step by step process of setting up a successful Facebook advertising campaign.
This first program was so successful that subsequent Dark Post Profit training programs, versions 2 and 3, generated $10 million dollars combined
Amazingly, Chris would not have been thought to be a Facebook advertising guru at the time of his course release.
But what he did have, which made it possible for him to publish a program and have people buy it, all while not being an expert on the subject, was slightly more knowledge than the desperate entrepreneurs who were struggling to understand how to properly set up their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked those who bought his program through the entire process of setting up an account, writing content, creating graphics, and everything needed to run a successful campaign.
Remember, Chris didn’t need to invest 100’s of hours grasping the material and creating the content. He used Facebook’s own tutorials to guide his training.
Isn’t it incredible that you too can get paid to teach information that already exists? And this is completely ethical because all you are doing is packaging it in a way that your audience are more likely to understand it.
I want you to stop, and think for a second.
What is it that you know that others do not but would like to?
This wealth of information will be the secret to you breaking free from your day job, and attaining the flexibility to live the lifestyle you wish for.
Maybe you are a business consultant with hugely useful experience that others would happily pay $97, $497, $997, or more to you for.
Perhaps you have figured out the secret to flipping cars, houses, second hand clothing, electronics and more on Amazon. You may not think these skills are valuable, but there are likely thousands, if not tens of thousands, and for some niches, millions of people who would pay you shocking amounts of money for what you know.
If you still aren’t sure, just keep reading to learn about the teacher who generates $1 million dollars a year with his course. Or the guy who teaches people how to jump, that’s right, jump higher – and he enjoys a million dollar per year business while living the ultimate laptop lifestyle.
Or maybe you are a Amazon ecom master who would love to share your secrets with those hoping to leave their day job.
…by the way, if ecomm gets you excited, don’t miss out on the Tecademics 90 day ECOM CHALLENGE which comes complete with tens of thousands of dollars in prizes, a cool car that will be given away, and a lot of FREE training…
Let’s get back to digital course creation, to see how anyone can seriously generate money by monetizing that special set of knowledge that they carry around in their head.
Let’s meet Rob, a former high school math instructor, who became successful using digital publishing by authoring 4 courses on various programming topics.
Actually, the word success undersells what he did with digital publishing.
Rob netted more than $1 million in less than a year. That’s amazing right?
But all was not easy for Rob, which is why the Tecademics Digital Publishing Academy is the perfect way to start making money since it literally will cut months if not years off the loss side of your financial statement. I’m fairly certain that Rob wishes this powerful program existed when he launched his initial course.
The story of how Rob went from $35k a year to almost three times that each month is a good one…
With income from a hosting company that Rob owned, he focused his efforts and over a 3 month period of full-time effort Rob published his very first course, which contained more than thirty hours of instructional content. The content was good, actually it was great. Remember, Rob is still a teacher by day and a budding entrepreneur at night and on weekends, but when he introduced it, no one was buying it.
But Rob was committed to the success of the course, and so he made the hard choice to permit students to access the course free of charge in order to build up some positive reviews. He went on to offer it to his hosting customers all who fit the ideal target audience for the course, and though not all had an interest in the how-to-code topic, a large enough number were interested so that the course started to bring in sales from strangers.
As an “aside”, one of the main promotion ideas inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know this Rob fellow, but he sounds special. Surprisingly, he’s just as “ordinary” as you or me. Let me illustrate…
Perhaps your special knowledge set is in the area of how to grow the biggest red roses in any climate. And you may be thinking, “who would possibly pay me for this information?”
Regardless of the niche that you are knowledgeable in, there is a set of people who share your passion but have not grown at the same level in their understanding. For this reason, digital publishing is perhaps the best method for building wealth on the Internet.
This brings us to one of the most interesting aspects about niche knowledge, and that is the person who holds the knowledge is so familiar with it that they fail to see how special the information they possess is.
What Special Topic Could You Teach?
Online training programs cover a variety of topics. Naturally, courses with distinct outcomes that might assist the course taker to make more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to perform the best. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Test your concept and don’t hesitate to fail.
After checking out some of these insane success stories, one student wished to attempt her hand at developing a course and being especially motivated she jumped in after only a few weeks of training, this is her story.
Her first course that she developed was built on the topic of hiring virtual assistants in a digital marketing agency, regretfully, it was a complete flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After reaching some success with a Kindle book launch, a lot of peers emailed requesting recommendations on their upcoming book launches.
It was a non-technical topic, but one that was in high need. And interestingly enough, launching books is discussed at length and is well covered online. With just a little time spent researching Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her program because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to package it in a way that fits the needs of your audience. In fact, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you choose a topic for your course, the next concern is where to host it. How will clients discover it?
John and Eliot hosted their iOS shows courses on their own site, suggesting they needed to set up the video hosting, payment processing and general technical structure. They’re programmers, though, so it wasn’t an issue.
Rob decided to host his course on Udemy, among the largest marketplaces for selling online courses with more than 5 million signed up trainees. Udemy makes it really easy for trainers to get started, and they manage all the payment processing and video hosting.
But, income share is where it gets difficult, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy needs to earn a profit, but they likewise rely on excellent trainers like Rob to develop courses for their site.
The current royalty structure is established so if Udemy provides the trainee to your course through their own organic discovery or through a promo they run, they’re going to keep the bulk of the revenue– as much as 75% in some cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the most significant error people make when producing an online course is having a “develop it and they will come” mentality.
Whether you host the course yourself, or publish it to an elearning platform such as the Tecademics Marketplace, you’re still going to be accountable for sustaining the initial traction and registrations.
In the 7 figure success stories above, there is a unified theme and that is, they had large e-mail lists of possible customers who were interested in their niche that they could connect with. That suggests if you’re thinking of launching a course this year, you have to begin thinking now about how you’re going to let people learn about it.
How To Drive Buyers To Your Course.
One technique that is working right now extremely well is to recruit prominent affiliate partners. These should be people with sizable email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be almost impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250,000 members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to think about what abilities you have which you could teach in this quickly expanding online action movies.
Then consider, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method that you choose to earn money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the digital publishing game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!