I’ve written before on the dangers of PPC and the fact that up to 90% of the traffic received from paid ads you DO NOT WANT. Check out my article here. PPC Click Fraud
Just in case you didn’t believe me, check out this latest article on a Russian Methbot that stole $5 million each and every day by clicking on ads! It makes you want to reconsider your PPC investment doesn’t it? Russian Methbot article in Venture Beat.
Wondering how to get started with SEO? Read this.