HOW TO EARN MONEY BY CREATING AND PROMOTING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly all other famous online entrepreneurs make their money — well, the answer is easy. Even though without exception they have multiple revenue streams from various partnerships and joint ventures, the one thing that is universal to all of their business models is something called digital publishing.
Watch the video Chris Record talk about the Digital Publishers Academy.
As the cost of university studies has become unaffordable for many, and with many graduates forced to take on $1,000’s in student loan debt, parents, students and those looking for retraining are weighing the benefits of standard university programs versus more practical and economical online alternatives.
You may be thinking, “What’s the alternative to a higher learning program?
It’s called the Digital Publishers Academy.
Before we check out the Digital Publishers Academy let’s examine how you can get a piece of the online education industry which is poised to go beyond $240 Billion in the next 5 years.
Who will those billions go to and how can you capture your share?
Answer: A large portion of the earnings goes directly to the instructors who produce the academic material around their unique and specialcompetence in topics that interest them.
A lot of people have knowledge in subjects that can be shared with others who are interested in the same things. In fact, the literal definition of an expert is not a genius as some think, but rather a person with a higher level of knowledge than the average learner who is interested in the same topic. This fact is how normal people are cashing in on digital courses. The secret to making money on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer searching for information on how to launch Facebook advertising campaigns, Chris Record (Co-founder Tecademics) found that there was a lack of quality training materials on the subject. Frustrated by this, Chris knew that if he would buy a program, others would too, and thus he built his first training program called Dark Post Profits.
Leveraging Facebook’s own training guide, Chris simply repackaged the information into a set of over the shoulder tutorial videos that walked course attendees through the process of setting up a successful Facebook advertising campaign.
This first program was so successful that later Dark Post Profit training programs, versions 2 and 3, made more than $10 million dollars combined
Amazingly, Chris would not have been thought to be a Facebook advertising guru at the time that he published his program.
But what he did possess, which is the reason he could publish a program and have people buy it, all while not being an expert on the subject, was a little more knowledge than the desperate entrepreneurs who were having difficulties understanding how to properly configure their Facebook advertising account and navigate the complexities of configuring a Facebook ads account. Chris walked course attendees through the entire process of establishing an account, writing content, creating images, and everything needed to run a successful campaign.
Remember, Chris didn’t need to become an expert number were interested so that the course began to draw in sales from people outside of his mailing list.
As an “aside”, one of the main promotion principals inside Digital Publishers Academy, is the concept of using FREE to build momentum.
At this point, you are likely thinking, ok, I don’t know this Rob fellow, but he sounds special. However, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of unique experiences and information just waiting to be shared with those who can appreciate it. With the Internet, the ease of publishing using free or very low cost tools, allows virtually everyone to assemble their content into a form that will be considered professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are versed in, there is a set of people who share your passion but have not grown at the same level in their understanding. For this reason, digital publishing is perhaps the best method for quickly scaling a business online.
Which brings us to one of the most interesting aspects about niche knowledge, and that is the person who holds the knowledge is so familiar with it that they cannot see how special the information they possess is.
What Unique Subject Will You Train On?
Online courses cover a wide variety of topics. Naturally, courses with distinct outcomes that may assist the course taker to earn more money or achieve a common objective that is shared by a wind number of people, such as how to find the perfect boyfriend, or land the ideal job, have the tendency to gain the widest support. When it comes to online learning and education people are amazingly diverse, as are the topics that they are interested in, and willing to pay for.
Try out idea and do not be afraid to fail.
After checking out some of these insane success stories, one student wanted to attempt her hand at producing a course and being highly motivated she jumped in after only a few weeks of training, this is her story.
The very first course that she developed was developed on the topic of using virtual assistants in a SEO company, regretfully, it was a total flop earning just $400 in the first year that it was made available.
Still, she was determined to become an online teacher and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After achieving a little success with an e-book launch, a lot of peers emailed requesting advice on their upcoming book launches.
It was a non-technical subject, however one that remained in high need. Of interest, launching books is a subject that is very well covered online. With just a little time spent researching Google, anyone could have uncovered the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, Alex has a loyal following who has propelled him to making more than eight figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you select a subject for your course, the next question is where to host it. How will clients learn about it?
John and Eliot hosted their iOS shows courses on their own website, meaning they had to set up the video hosting, payment processing and basic technical structure. They’re developers, however, so it wasn’t an issue.
Rob chose to host his course on Udemy, one of the biggest marketplaces for selling online courses with more than 5 million registered trainees. Udemy makes it very easy for trainers to get started, and they handle all the payment processing and video hosting.
But, profits share is where it gets difficult, and this is why the Tecademics Marketplace is an ideal platform to host and sell your programs.
Naturally, Udemy has to earn a profit, but they also rely on excellent trainers like Rob to construct courses for their website.
The present royalty structure is established so if Udemy delivers the student to your course through their own natural discovery or through a promo they run, they’re going to keep the bulk of the profits– up to 75% sometimes.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Do not forget Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I think the biggest mistake people make when creating an online course is having a “develop it and they will come” mindset.
Whether you host the course yourself, or publish it to an online learning platform like the Tecademics Marketplace, you’re still going to be accountable for sustaining the preliminary traction and enrollments.
In the 7 figure success stories above, there is a unified theme and that is, they had big e-mail lists of possible students who were interested in their niche that they could connect with. That suggests if you’re considering introducing a course this year, you need to begin believing now about how you’re going to let people understand about it.
How To Drive Traffic To Your Course.
One tactic that is working right now extremely well is to recruit prominent affiliate partners. These should be groups with sizable e-mail lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you will be able to engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder exactly what skills you have which you could teach in this rapidly growing Internet based action movies.
Then think about, what is the cost of not taking action on your dreams? I’m not referencing the method that you choose to earn money online, but rather, the cost of not taking action, period. You do not want to sit on the sidelines and watch others play the digital publishing game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!