HOW TO EARN MONEY BY PRODUCING AND SELLING DIGITAL COURSES.
Ever wondered how Chris Record, Tai Lopez, Adrian Morrison, Anik Singal and nearly all other successful Internet entrepreneurs make their money — well, the answer is easy. Though they all have multiple streams of revenue coming from various partnerships and business ventures, the one universal theme to all of their business models is something called digital publishing.
Watch Chris Record talk about the Digital Publishers Academy.
As the cost of formal education has risen to unaffordable levels, and with many graduates forced to take on thousands in student loan debt, parents, students and those looking for retraining are weighing the advantages of standard university programs against more useful and budget-friendly online alternatives.
You must be thinking, “What is an alternative to a university program?
It’s called the Digital Publishers Academy.
Before we look at Digital Publishers Academy let’s take a look at how anyone can capture a piece of the online course market which is poised to go beyond $240 Billion by 2021.
Who will those billions go to and how can you capture your piece?
Answer: A big portion of the windfall goes directly to the people who create the academic content around their unique and specialcompetence in subjects that interest them.
Everyone has an interest that drives them. In fact, the literal definition of a guru is not a genius as some think, but rather a person who has a higher level of understanding than the typical student who is interested in the same topic. This fact is how normal people are making money with digital courses. The secret to creating passive income on the Internet is with something called digital publishing.
Tec Talks 2017 August 25-27th in Scottsdale Arizona will be the debut of the Digital Publishers Academy. LIMITED FREE TICKETS MAY STILL BE AVAILABLE BY SELECTING THIS LINK.
As an internet marketer seeking out training on how to launch Facebook ads, Chris Record (Co-founder Tecademics) became aware that there was a need for quality training materials on the subject. Frustrated by this, Chris knew that if he would buy a program, others would too, and thus he created his first online course called Dark Post Profits.
Leveraging Facebook’s own training materials and tutorials, Chris simply repackaged the information into a set of over the shoulder tutorial videos that walked students through a simple process of setting up a successful Facebook advertising campaign.
This first program was so successful that later Dark Post Profit training courses, versions 2 and 3, went on to generate $10 million dollars combined
Amazingly, Chris would not have been considered a Facebook advertising expert at the time of his course creation.
But what he did possess, which made it possible for him to publish a course and have people buy it, all while not being a real expert on the subject, was slightly more knowledge than the desperate entrepreneurs who were having difficulties understanding how to properly set up their Facebook advertising account and navigate the complexities of setting up a Facebook ads account. Chris walked those who bought his program through the entire process of establishing an account, creating copy, creating graphics, and everything required to run a successful campaign.
Remember, Chris didn’t need to become an expert percentage were interested so that the course began to draw in sales from strangers.
As an “aside”, a key principal inside Digital Publishers Academy, is the concept of using FREE to build momentum.
You may be thinking, ok, I don’t know this Rob fellow, but he sounds special. But you may be surprised to learn that, he’s just as “ordinary” as you or me. Let me illustrate…
Everyone has a wealth of special experiences and information that is waiting to be shared with those who can appreciate it. Leveraging the Internet, the ease of publishing with free or very low cost tools, enables literally everyone to create content that will be considered professional and worthy of being charged a reasonable fee for.
Regardless of the niche that you are versed in, there is a set of people who share your passion but have not grown at the same level in their knowledge. For this reason, digital publishing is likely the best way to making money on the Internet.
This brings us to one of the most interesting points about niche knowledge, and that is the person who holds the information is so familiar with it that they fail to see how unique and special the information in their head is.
What Special Subject Will You Teach?
Online courses cover a wide array of topics. Start by taking inventory of your own abilities and experiences, particularly if you’ve overcome some challenges or battles in the past. Odds are, others are struggling with obstacles and could gain from your know-how.
Try out idea and don’t be fearful to fail.
After hearing about some of these insane success stories, one student wanted to attempt her hand at developing a course and being especially motivated she jumped in after only a few weeks of training, this is her story.
Her first course that she developed was developed on the topic of hiring virtual assistants in a SEO company, regretfully, it was a total flop earning just $400 in the first year that it was made available.
But, she was determined to become an online mentor and she didn’t give up. With online business, so much of success secrets are tied to simply not giving up. But I digress.
After reaching a little success with a Kindle book launch, a great deal of peers emailed requesting suggestions on their upcoming book launches.
It was a non-technical topic, however one that remained in high need. Of interest, launching books is very well covered online. With just a little time on Google, anyone could have found the same information, and for free. But the point is, they didn’t do this, and instead were happy to buy her course because of her perceived expert status having launched a book herself.
This is another secret you will learn in the Digital Publishers Academy, that you do not need to break new ground with the information you present, you only need to present it in a way that fits the needs of your audience. In some cases, you don’t even need to repackage the information, perhaps just the style it is delivered in. Alex Becker is famous for his irreverent style in how he presents his digital marketing and SEO training. Though he may not connect with everyone, he has a loyal following who has helped him make more than 8 figures online. The point is, the information Alex presents can be gained dozens if not hundreds of other places, but his unique presentation style and no nonsense method of communicating has allowed him to build a small fortune.
Where to Host Your Course.
After you pick a subject for your course, the next concern is where to host it. How will clients learn about it?
John and Eliot hosted their iOS programming courses by themselves website, suggesting they had to set up the video hosting, payment processing and general technical structure. They’re developers, though, so it wasn’t an issue.
Rob chose to host his course on Udemy, one of the biggest markets for offering online courses with more than 5 million registered students. Udemy makes it really simple for trainers to obtain begun, and they manage all the payment processing and video hosting.
But, income share is where it gets tricky, and this is why the Tecademics Marketplace is the perfect platform to host and sell your programs.
Naturally, Udemy has to make a profit, however they also rely on excellent trainers like Rob to build courses for their website.
The existing royalty structure is set up so if Udemy provides the trainee to your course through their own organic discovery or through a promotion they run, they’re going to keep the bulk of the profits– up to 75% in some cases.
Check out Tecademics to learn how affordable expert mentorship for digital publishing can be.
Always remember Marketing.
Your course won’t sell itself, unless you are publishing in the Tecademics Marketplace. For this reason I believe the most significant mistake individuals make when developing an online course is having a “construct it and they will come” mindset.
Whether you host the course yourself, or publish it to an elearning platform like the Tecademics Marketplace, you will be accountable for sustaining the preliminary traction and enrollments.
In the 7 figure success stories above, there is a unified theme and that is, they had large e-mail lists of potential students who were interested in their niche that they could connect with. That means if you’re considering introducing a course this year, you have to begin believing now about how you’re going to let people know about it.
How To Drive Traffic To Your Course.
One tactic that is working right now extremely well is to recruit high-profile affiliate partners. These should be people with large email lists of their own which they sell your program or course to.
Another tactic is one I’ve already mentioned that involves leveraging a pre-existing platform such as Udemy. Udemy has 5 million active users, which sounds really great, except that standing out from the crowd can be nearly impossible.
This is why I like the Digital Publishers Academy. DPA is operated by parent company Tecademics, and with 250k members and growing, the possibility of connecting with a larger and broader audience is exponentially more than if you were to “go it alone.” Plus, you not only gain access to highly targeted sales prospects, but you can engage the tens of thousands of affiliates who will sell for you.
Finally, I want you to ponder what skills you have which you could teach in this quickly expanding online education.
Then consider, what is the cost of not taking action on your dreams? I’m not necessarily talking about the method that you choose to make money online, but rather, the cost of not taking action, period. You don’t want to sit on the sidelines and watch others play the digital publishing game.
So jump in, take action, and join us in this amazing adventure called entrepreneurship. I can’t wait to see you on the inside!